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Drashya Y. Gohil drussh-yaa / द्रश्य

Product Designer / User Experience Designer

drashyagohil@gmail.com
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Work History


Product Designer

BMO / Toronto

Contract / Full-time

Sep 2022 - Sep 2024

  • Enhanced customer adoption and feature awareness by launching a new 0-1 product on secure retail channel
  • Led the redesign and mobile optimization of profile refresh, ensuring bank's compliance with OSFI1 regulations and maintaining the integrity of customer information, estimated to generate $$M over 5-years
  • Spearheaded the delivery of a streamlined credit card activation process, improving digital experience through secure channel by eliminating redundant steps, aimed at reducing customer call drivers by about 5% MoM
  • Collaborated with cross-functional teams to introduce retail and corporate card PIN reset capability, successfully migrating the process for over 70K PIN resets to digital channels—a first for BMO Canada

Digital Product Designer

DG Studios / Toronto, Canada

Freelancing

May 2020 - Ongoing

  • Led the design, user research, and usability testing for a hyperlocal rental marketplace app, ensuring a user-centered approach
  • Developed and implemented UI for the Continental Tires (NA2) industry partner program, leveraging modern front-end frameworks and best UX practices (B2B product)

UX Designer

Idealake Infotech / Mumbai, India

Full-time

Aug 2018 - Aug 2019

  • Managed designing user flows and accessibility testing for finance and banking products (web and mobile), ensuring a seamless and inclusive user experience
  • Developed and maintained a comprehensive design system for a mutual funds investment app, streamlining development efficiency
  • Led the accessibility testing plan to ensure compliance with WCAG AA3 standards for a bank’s credit card landing page, enhancing accessibility for all users
  • Improved digital experience for a credit card application website (web and mobile), resulting in a 4% increase in completed applications

UI Designer

SPAG / Mumbai, India

Full-time

Mar 2017 - Apr 2018

  • Produced visual designs for marketing apps targeting doctors, general practitioners, and medical representatives
  • Delivered design artifacts for nationwide social media campaigns, which saw a 6% increase in engagement on Facebook and Twitter

Education


Sheridan College, ON

2021

Digital Product Design

Post-graduate certificate

Sheridan College, ON

2020

Interactive Media Management

Post-graduate certificate


University of Pune, India

2016

Information Technology

Bachelor's in Engineering


SKILLS


Research and Design

Usability testing

Journey mapping

User flows

Qualitative research

A/B testing

Prototyping

User personas

Wireframing

UI design

User-centred design

Design systems


Tools, techniques

Figma

FigJam

Sketch

Framer

ProtoPie

Marvel

Miro

Mural

Usertesting.com

PlaybookUX

Zeplin

Zeroheight


Product strategy

Stakeholder collaboration

Workshop facilitation

Agile methods

HTML

CSS (Tailwind / Bootstrap)

JavaScript (React)



LET'S CONNECT


drashyagohil@gmail.com

Send an email
Drashya Gohil's LinkedIn avatar

LinkedIn

Connect

Virtual meet

GitHub


Certifications




1. OSFI - Office of the Superintendent of Financial Institutions

2. NA - North America

3. WCAG AA - Web Content Accessibility Guidelines